Scope

This policy applies to information collected through our website, online forms, appointment requests, newsletter sign-ups, and communications with our team (phone, email, and text). It does not automatically apply to third-party websites you may access through links on our site.

Where the term “personal information” is used, it generally means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked to a particular individual or household.

Information We Collect

We collect information in three primary ways: information you provide, information collected automatically, and information from vendors that help us operate.

Information you provide

• Name, email address, phone number, and preferred contact method.
• Appointment and consultation requests, including service interest selections.
• Messages you send through forms, email, chat, or phone.
• Marketing preferences (newsletter subscription, opt-in choices).

Health-related or sensitive information

If you choose to share information such as symptoms, medications, allergies, or health history, we treat that information with elevated care. Please limit what you share through website forms to what is necessary for scheduling and basic context.

Information collected automatically

• Device and browser type, IP address, and general location (city/state).
• Pages viewed, time spent, referring pages, clicks, and interactions.
• Cookie identifiers and analytics signals.

Information from service providers

We may receive information from vendors that support booking, forms, email delivery, SMS, payment processing, security, and analytics. This information is used only to operate and improve our services.

How We Use Information

We use personal information to operate efficiently, deliver a high-quality client experience, and maintain safe, compliant operations.

• To respond to inquiries, schedule appointments, and provide requested information.
• To deliver services, including consultation intake and follow-up communications.
• To send administrative messages such as confirmations, reminders, and policy updates.
• To send marketing messages when you opt in (promotions, events, and educational content).
• To improve website functionality, performance, security, and user experience.
• To detect fraud, prevent abuse, and protect the safety of clients and our business.
• To comply with legal obligations and enforce our policies.

Health Information and HIPAA Clarification

We respect the sensitivity of health-related information. If you become a patient and provide information through clinical intake processes, that information may be maintained in systems subject to professional confidentiality obligations and, where applicable, health privacy rules.

Important clarification: Some information you share through our public website (for example, a contact form or newsletter sign-up) may not be considered “protected health information” under HIPAA unless it is collected, stored, and maintained within a HIPAA-regulated clinical record system.

We encourage you to avoid sharing detailed medical information through general website forms. If you need to share sensitive details, request a consultation and we will guide you to the appropriate secure channel.

How We Share Information

We do not sell your personal information. We may share information in limited situations to operate our business and deliver services.

Service providers

• Booking, form, and CRM tools used to manage requests and appointments.
• Email marketing systems for newsletters and opt-in announcements.
• SMS and phone communication providers for reminders and confirmations.
• Payment processors for purchases and deposits (where applicable).
• Website hosting, security monitoring, spam prevention, and analytics.

Legal and safety

We may disclose information if required by law or to protect rights, safety, and security, including to respond to lawful requests from public authorities.

Business changes

If we undergo a reorganization, merger, acquisition, or asset transfer, information may be transferred as part of that transaction, consistent with applicable law.

Cookies, Analytics, and Advertising

We may use cookies and similar technologies to support site functionality, measure performance, and improve marketing effectiveness.

• Essential cookies support site features and security.
• Analytics cookies help us understand usage and improve user experience.
• Advertising technologies may measure campaign performance and improve relevance.

You can control cookies through your browser settings. Blocking cookies may impact parts of the website experience.

Do Not Track: Some browsers offer “Do Not Track” signals. Because industry standards vary, we may not respond to all DNT signals.

Email and SMS Text Messaging

Email communications

If you subscribe, we may send newsletters and promotional messages. You can unsubscribe at any time using the link in our emails.

SMS and phone communications

If you opt in to SMS, we may send appointment reminders, follow-ups, and promotional messages. Message and data rates may apply. Message frequency varies based on your interaction and preferences.

You can opt out at any time by replying STOP. For help, reply HELP or contact us directly.

California Privacy Rights (CPRA)

If you are a California resident, you may have rights under California privacy laws. These rights may include:

• Right to know/access: request categories and specific pieces of personal information we collected and how we used it.
• Right to delete: request deletion of personal information, subject to legal exceptions.
• Right to correct: request correction of inaccurate personal information.
• Right to opt out of sale/sharing: we do not sell personal information; however, some analytics/advertising practices may be considered “sharing” for cross-context behavioral advertising under certain interpretations.
• Right to limit use of sensitive personal information: where applicable, you may request limitations, subject to exceptions.
• Non-discrimination: we will not discriminate against you for exercising your rights.

Categories of personal information (examples)

• Identifiers (name, email, phone).
• Internet/activity information (device data, usage signals).
• Communication content you submit through forms/messages.
• Service interests and appointment request details.

How to submit a CPRA request

Use the contact details in the “Contact and Requests” section below. We may need to verify your identity before completing a request.

Utah Privacy Rights

If you are a Utah resident, you may have rights under applicable Utah privacy laws, subject to eligibility criteria and exceptions. These may include rights to access and delete certain personal data and to opt out of certain types of processing.

To submit a request, use the “Contact and Requests” section below. We may request verification before fulfilling your request.

Security and Retention

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, or disclosure. No system can be guaranteed 100 percent secure.

We retain information only as long as needed for the purposes described in this policy, unless a longer retention period is required or permitted by law.

Children’s Privacy

Our website and services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided information, contact us so we can address it.

Changes to This Policy

We may update this Privacy Policy periodically. We will revise the effective date at the top of this page and post the updated version on our website.

Contact and Requests

SMS Disclosure (Copy for Separate Page)

If you want a dedicated SMS disclosure page, you can paste the following copy into a separate Elementor section or page. This is aligned with common messaging compliance expectations.